Nailed

January 5th, 2009

For walls that are so strong you’ll need to find an alternative to using nails use Melon Extra from Chile.

Where’s Wally

December 24th, 2008

This campaign for Live Poker, the French magazine, demonstrates the level of skill required for an excellent game of Poker. Tag line “Become the King of Bluff”

December 23rd, 2008

Something to to make you look twice as you drive down the motorway. This simple idea for Centraal Beheer Achmea makes it appear as though the driver is looking at the front of a bus, and that the driver is reversing the bus down the road. Drivers are encouraged to “Just Call Us”, in the ad for drivers.

Again, they have a sense of humour

December 22nd, 2008

A very simple idea from a brave German hut retailer Hut Weber. Here they show what a difference a hat can make with “Hitler vs. Chaplin”. This ad did manage to raise a few “words” from many Germans who firmly believe that Hitler should never be associated with any kind of advertising.

Catch a fly

December 19th, 2008

The new Bosch Electric cordless screwdriver is so fast at it’s just, you were too quick for even this fly to notice you. “It’s faster than you think: the PSR 14,4 LI-2 cordless screwdriver.” is the tag line for this Epica award winning ad “Fly”.

Piggies uprise

December 18th, 2008

This nice little series see piggy banks in revolt over SmartRider, Transperth’s contactless electronic ticketing system, which is promoted as the beginning of the end for small change..

Piggy banks take to the streets in protest, but the public is not sympathetic.

a n i c e d

December 17th, 2008

Just like the scrabble tiles before to find the word hidden within them, these pictures and sliced up and them mixed up. Nice and simple.

I’ll have the house

December 16th, 2008

Personalised wine bottle for G&B restaurants house wines. These project started off as creating something to decorate the restaurant. After customers began asking to sample the wine they started using the lables on their house wines, there are 25 designs and so rotate, with new labels produced for special occations like Christmas.

screeeeeeeech

December 10th, 2008

A lovely car ad not featuring a car, promoting Mercedes-Benz Brake Assist Plus (BAS Plus) system. A series of generic words that you see from your car whilst driving (ie parked car & sidewalk) are blurred out as if you have just slammed on the brakes to stop for the word that isn’t blurred that has just appeared in front of you: a child, a ball and a dog.

Jake the Peg

December 10th, 2008

By using this Canon camera, it’s as if you have that third leg to steady the image.


AJAXed with AWP